PORTFOLIO
PORTFOLIO
Hi, I’m Julia — a writer and creative based in New York specializing in food + beverage, wellness, and nutrition brands.
I shape how brands sound and develop campaigns that make people stop to hear them. Working in-house at a DTC brand, I’ve created global brand voice systems — manifestos, tone of voice guidelines, and product messaging houses — and written campaigns spanning OOH, CTV, retail, and direct mail.
With over eight years across editorial and brand storytelling, I know how to find the story and scale it. My journalism background is why my brand copy feels human and narrative; my experience in advertising and branded content is why it performs.
Previously, I was at Food52, Vox Media, and New York Magazine.
Copywriting: Ads, OOH, Social, CTV & Branded Content
Clients: HelloFresh, the MoMA Design Store, Campbells, Martini & Rossi, Harken Wines, Delta, Angel’s Envy, Marriott Bonvoy, Ocean Spray, The Botanist, AMEX, Fitbit, and more.
Huel CTV campaign
Scriptwriter and Creative Director (Copy), 2025
Shared mail campaign, Seattle
Copywriter, 2025
Huel Origin Stories video campaign
Scriptwriter and Creative Director (Copy), 2025
Huel Limit Seeker Campaign
Copywriter, 2025
Huel OOH campaign, NYC
Copywriter, 2024
Fitbit x Vox
Copywriter, 2022
Ocean Spray x PUNCH
Copywriter & Recipe Developer, 2022
PayPal x The Verge
Copywriter, 2022
New York Lottery x Eater
Copywriter, 2021
Marriott Bonvoy x Vox
Copywriter & Visual Director, 2021
Allstate Foundation x Hello Sunshine x Vox
Copywriter, 2021
Botanist x Eater
Copywriter, 2021
Great Jones Distilling Co x PUNCH
Copywriter, 2024
Straight Talk Wireless x Vox Creative
Copywriter (episode descriptions, transcripts, webpage copy), copy editor, and script writer, 2021.
Awarded Best Podcast at the 2022 Digiday Awards.
Shared mail campaign, Brooklyn
Copywriter, 2025
Shared mail campaign, San Francisco
Copywriter, 2025
Editorial Work
My byline can be found in: New York Magazine, Grub Street, Byline, The Cut, Food & Wine, The Daily Beast, Edible Brooklyn, and more.
How I Get It Done: Julia Turshen for The Cut, 2021
A Night At The Carlyle With 'How Long Gone' for Byline, 2023
How I Get It Done: Sophia Roe for The Cut, 2022
The Bushwick Bartender Who Just Might Know Everyone’s Name for Edible Brooklyn, 2023
Crafting Unique and Always Crushable Cocktails for Edible Brooklyn, 2023
The Random Conversations We Can’t Have Right Now for Grub Street, 2021
Supporting the Sous for Edible Brooklyn, 2023
Taking Back the Lens for The Cut, 2020
A look at the last few years
(If you’d like to see my full resume, just reach out!)
Senior Brand Copywriter
2024-present
New York Magazine, Food & Wine, Byline, etc.
Line Producer & Creative Director, Copy
2022-2024
Freelance Writer
2017-present
Senior Editor
2022-2023
Food & Drink Editor, Branded Content
2020-2022
35mm snapshots
Hobbies: film photography, making the perfect gin martini, playing tennis (poorly), traveling, throwing pottery, and yapping at dinner with friends.
