PORTFOLIO

PORTFOLIO

Hi, I’m Julia, a writer and creative director based in New York.

I turn bold ideas into stories that stick. With over 8 years of experience across editorial, brand strategy, and creative direction, I help build voices, shape narratives, and craft campaigns that connect. Whether defining a brand’s tone, concepting a 360° launch, or turning a big idea into something tangible, I bring a mix of storytelling, strategy, and cultural instinct to the table. I’ve worked across digital, print, OOH, retail, and experiential, always pushing for fresh, smart work that makes people stop and pay attention.

Previously, I was at Vox Media and Food52.

Featured Work — Copywriting & Branded Content

Clients include: HelloFresh, the MoMA Design Store, Campbells, Martini & Rossi, AMEX, Delta, Angel’s Envy, Marriott Bonvoy, Ocean Spray, The Botanist, Fitbit, and more.

Huel CTV campaign, Jan 2025
Provided scriptwriting, script edits, and creative consulting.

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Huel OOH campaign, NYC 2024

Fitbit x Vox Creative
A custom article, in partnership with Fitbit, published on Vox.

Ocean Spray x Vox Creative
A custom recipe article, with Ocean Spray, published on PUNCH.

PayPal x Vox Creative
A custom article, in partnership with PayPal, published on The Verge.

New York Lottery x Vox Creative
A custom article, in partnership with the New York Lottery, published on Eater.

Marriott Bonvoy x Vox Creative
A custom article, in partnership with Marriott Bonvoy, published in print and on Vox.

Allstate Foundation x Hello Sunshine x Vox Creative
Two custom articles, in partnership with The Allstate Foundation and Hello Sunshine.

Botanist x Vox Creative
A custom recipe article, in partnership with The Botanist, published on PUNCH.

Great Jones Distilling Co x Vox Creative
A cocktail heatmap, in partnership with Great Jones Distilling Co, published on PUNCH.

Straight Talk Wireless x Vox Creative
Episode descriptions, webpage copy, and transcript copyediting for the award-winning podcast, More Than This.

Featured Work — Editorial

My byline can be found in: New York Magazine, Grub Street, Byline, The Cut, Food & Wine, The Daily Beast, Edible Brooklyn, and more.

How I Get It Done: Julia Turshen for The Cut (2021)

A Night At The Carlyle With 'How Long Gone' for Byline (2023)

How I Get It Done: Sophia Roe for The Cut (2022)

The Bushwick Bartender Who Just Might Know Everyone’s Name for Edible Brooklyn (2023)

Crafting Unique and Always Crushable Cocktails for Edible Brooklyn (2023)

The Random Conversations We Can’t Have Right Now for Grub Street (2021)

Supporting the Sous for Edible Brooklyn (2023)

Taking Back the Lens for The Cut (2020)

35mm snapshots and notes-app doodles.

Some of my hobbies include: film photography, making the perfect gin martini, playing tennis (poorly), traveling, throwing pottery, and yapping at dinner with friends.